|
|
02-04-2008 纽约时报报道：移动大规模定制：未来手机的个性化时代已到来 |
| [时间： 2008-01-19 12:08] [点击率： 576] |
早在上世纪90年代初，计算机制造商们致力于预先配置好的标准电脑的销售模式，这几乎很难满足消费者的个人需求。而戴尔电脑却一直震撼着电脑工业，戴尔能够生产满足客户特殊需求的电脑，跳过中间商，降低成本，他们生产的电脑，每个人都消费得起。它革新了我们购买和销售电脑的传统模式。随着移动商务的发展，手机作为人们自我表达的一部分，在我们的日常生活中发挥着越来越重要的作用，这样，手机的大规模生产便应运而生了。
随着移动商务的发展，手机作为人们个人通讯的一部分，在我们的日常生活中发挥着越来越重要的作用，这样，大规模生产的手机便应运而生了。
揭开3Z手机的神秘面纱：
3Z手机在外观上是类似于时下流行的诺基亚N95的基础模型，客户可以自己定制从外壳的颜色到硬件的配置，在手机出厂前预先安装特殊的软件、手机音乐和铃声。起始定价为149美元，含超强的标准功能，如超大型触摸屏、双SIM卡插槽，500万像素的摄像头，MP3/MP4播放器，集成全球定位导航系统，立体声扬声器，700万像素的相机，最高可达4 GB的内存，以及更多的功能。
3Z手机尤其适用于那些有特殊业务需求的团体和组织。当拉里贺乐维兹发起e-chinamls.com－中国最大的房地产多重上市服务时，为了使房地产代理商能够通过他们的手机实时方便快捷的查询、发布房产信息和上传照片至e-chinamls.com网站，贺乐维兹与zzzphone签订了一份生产1000多部具有该功能的手机订单，另外还可在手机外壳上印刷公司的名称或标志，以宣传公司的品牌，提升客户量。
----------------------------------------------------------------------
关于 zzzPhone.com - zzzphone.com是3Z手机制造商提供的一个在线服务网站，为客户量身定制与知名品牌手机一样具有高质量，功能丰富的手机，且具有明显的低价优势。
----------------------------------------------------------------------
为了使个性化手机定制服务更具规模化， 3Z手机通过一不贴牌计划允许任何网站出售其个性化手机，代理商只需使用3Z手机提供的一个网站接口即可在他们的网站销售用户个性化手机。用户在网站下的订单将被直接传送至3Z手机网站，网站经营者们可以轻松赚取手机利润而无需处理繁琐的手机订单。
从10年前彩壳第一次问世，定制个性化手机就使广大用户念念不忘。现今手机配件的款式、颜色日益多样化，但手机生产并未跟上它的步伐，随着3Z手机的问世，这一现状将被改善，个性化手机将以其低成本和高利润而永存市场。
英文原文：
Back in the early 1990s, computer manufacturers sought to sell pre-configured models with standard features that offered little flexibility for consumers to customize the product to meet their personal needs. Dell computers came along and shook up the industry with the offer to build an affordable new computer for any customer according to their specific requests while reducing costs by cutting out the middleman, and it revolutionized the way we buy and sell computers.
As the cell phone increasingly becomes a part of individual self-expression, and as m-commerce ("mobile commerce") expands to make our cell phones increasingly invaluable to daily survival, it stands to reason that the cell phone industry would wake up to the call for mass-produced mobile phones that are custom-tailored to suit individual's needs.
Enter the zzzPhone.
zzzPhone's initial base model resembles the popular Nokia N95 in performance, and offers customers the ability to customize everything from the color of the case to the configuration of hardware and even the ability to pre-install special software, music, and ringtones onto the phone before they mail it to you. Starting at $149, with powerful standard features such as an extra large touchscreen, dual SIM card slots, a 3 mpxl camera, and integrated an MP3/MP4 player, these models can be upgraded with GPS navigational systems, stereo speakers, a 7 mpxl camera, up to 4 GB of memory, and more.
The zzzPhone is also available to groups or organizations with special mobile needs who want to configure a phone to serve a specific professional purpose. When E-ChinaMLS.com was launched, the largest real estate MLS service in China, the owner of the company sought to provide real estate agents in China with real-time property quotes through their cell phones. To make the task of sending a message requesting a quote easier, and to streamline the process of uploading photos of new properties to the MLS service, E-ChinaMLS.com contracted with zzzPhone to produce 1,000 phones configured to run the quote request software from the phone's opening screen, with additional software added to upload the high-quality photos directly to the MLS website. Plus, E-ChinaMLS was able to emboss the phone with their own company name, for added branding with his key clients.
----------------------------------------------------------------------
About zzzPhone.com - zzzPhone.com is a factory-direct cell phone manufacturer that offers an online service for customers to customize high quality, feature rich cell phones at a significant savings compared to similar major brand name models.
----------------------------------------------------------------------
Taking mass customization even further, zzzPhone allows ANY website to sell its phones through a White Label Affiliate program that lets webmasters brand the zzzPhone service under their own domain. zzzPhone provides a simple API that plugs into any website to enable customers to place orders for zzzPhone (or whatever name the website has applied to the service) directly through that website.
The ability to customize a cell phone has been on the mind's of consumers ever since the first colorful carrying cases emerged on the market 10 years ago and has emerged as a significant industry in its own right since then. With cell phone accessories available in almost every shape, pattern, and color, little advancement has been made on the cell phone manufacturing side to capture this trend. With the introduction of zzzPhone this all stands to change, as customized cell phones have arrived with more benefits at a fraction of the cost for competitive phones. |
|
|
|
|
|